Google Update: Still Promoting Your Site Effectively

Beginning in April 2012, Google has started to modify their way of “looking” at websites. Changes in basic structures of underlying algorithms around the “Googlebot” and database handling are meant to siphon out useless and dishonest results. These are most often achieved by dubious “consultants” tweaking their SEO methods in order to force overly-advantageous results for their own or their clients’ websites. Comment spamming or building an extensive web of — more or less legit — content that then, oh-so surprisingly, all points to a certain location are chief among these methods.

In order to restrict these con-artists and limit the success of their methods even further, Google has introduced yet another modification, an update to their Penguin update of last year. The consequences are not yet fully understood throughout the community — or rather communities (namely of legitimate SEO and illegitimate black-hat operators).

Here is some advice though:

Whatever the intricacies of the update or, in fact, any future modifications, staying with high-quality content and accepted ways of sharing, commenting or promoting that content will never be wrong (nor “punished” by any reasonable search engine). So instead of thinking up all sorts of stuff, comment spamming and doing stupid things, why not spend just a fraction of the time and effort involved for writing some meaningful content and create some legitimate Social Media buzz around it? Google and all the other bots love Facebook and similar sites. This is hardly a secret, it is a well-established fact, and while it is long known throughout the industry it is actually surprising that it is not the only thing all these strange characters out there are after. Would save them a lot of elbow-grease — and, indeed, trouble. On top, it’s also an integrity thing: as a business person, you really do not want to abuse someone else’s effort (and resources) by exploiting or tainting their operation with your garbage. Get out, you and your dirty BS down there under “comments” are not invited — not anywhere in the world, that is –, and it is not even “helpful” for your own little games anyway. So spend some time thinking (if you can), get a few new books or do some proper research over the net. Then, finally get it right. For all our sakes: your customers’, your own, and ours who do not want to have to constantly clean up after the likes of yourself…