There’s this gal I am following online. It is a lot of fun, though not in the way you might imagine. I don’t dislike her or anything, but the problem is she’s working for a seminar provider “teaching” people how to earn money as writers online, as house-sitters for holiday homes abroad, or from stock photography. In one of their initial teasers I saw, she mentions how nice the feeling is being able to make a car payment from one’s stock image income.
Well, or so they make you think.
The “fun” part comes in when watching the entire show more closely and marking those claims to reality. I have been mean enough to do just that for two years or so now. The reality is, unsurprisingly, not as simple as these claims, which are, in fact outrageous. That does not mean that it cannot be done at all or that it is not worthwhile nor fun doing it, or at least trying it. Some people still make good money in that business, even today.
Here’s what I found out:
Maybe, she even is overly unsuccessful and others can do better than she does (or the market has slumped so badly that even I am underestimating that slump, and I am just lucky to do better)? Anyway, she sells about 20-30 images at Dreamstime annually, and she’s doing this out of a portfolio of 88 photos she has for sale with that particular online image agency. She also is a fully-qualified photographer (learned photography, worked for a local photographer in the Pacific Northwest for a few years, and now is in the employ for that seminar provider for the very reason that she has those credentials. Apparently, these are supposed to add “credibility” to the pricey seminars they offer). She has learned the Ins and Outs of photography basics over multiple years of hands-on work in that very field.
In her seminars, she teaches you what to shoot, how to shoot it, and how to post-process it (and what software to use, which is an Adobe product — why am I not surprised)… She does exactly the same things for her own stock photography shots, and they are technically flawless and looking really good. She even uses models and does “all the right things” (which includes shooting all that crap that is supposed to sell so nicely as stock images in today’s “multi-cultural” and oh-so tolerant marketing industry). This type of content has recently been parodised by Vince Vaughn and the entire cast of “Unfinished Business” — so it’s not just me thinking these “messages” are ridiculous. There are even has those proverbial “business-people high fives” where that African-American face is smiling at the Half-Asian, and our girl also has the image of a box of “valentine’s treats” with some rather meaningless “Love, Oh-la-la” plastered across the picture.
At the end of the day, she has sold a total of 186 images over a whopping seven-plus year period with the agency. At the stock photography going-rate there of between 34 cents and $2 dollars (a little more for XXL-size images purchased without a subscription, which rarely happens these days), she would have all of $70-odd spread over more than seven years which equals roughly $10 bucks of income per year. (Even at the maximum conceivable in case she always managed selling XXL-sized images to a non-subscriber — which is entirely wishful thinking –, those earnings would still be under $500 total over a seven-year period).
Even considering the fact that she has a larger portfolio with iStock and also with Shutterstock — and Shutterstock is supposed to sell a significantly higher rate of your images albeit at a measly 25¢ a pop, which in my experience is not even the case — the original claim of making more than a totally negligible amount cannot be upheld in her case at all.
So much for that making-a-car-payment claim. So much for the overall credibility of that Publishing company offering those $$$ seminars.
Every time I make another sale from my (even smaller) portfolio with that same agency, I go and check if she has also sold something. She hasn’t. For the last four or more sales I had, and counting. Considering that I think my low sales rate is normal in today’s over-saturated microstock market and in light of my own very small portfolio of stock photos available through this particular agency, at least I must do something right there — and a lot better than that “coach” herself.
But she’s the one giving us advice.