Category Archives: social media

Proven Solutions to Real-Life Problems in Online Marketing

There’s a number of real-life problems you need to address if you want your marketing projects to be successful. We track them down here and discuss the best ways to address them.

If you want to make money with a website or with your blog (as well as some other types of online content, from Channels on Youtube to LinkedIn profiles and more), then you’ll find out that the real world looks different from the shiny ads that usually tell you how easy this is and that promise you quick success (if not riches overnight, as that’s what most of them correctly do warn about). What they do not tell you though is that the devil is in the details here as much as that’s the case in so many other areas in real life.

For example, it does not take just 14 minutes to set things up and get going with a new campaign — not even if you happen to actually have an existing audience of a few thousand people! (I am not saying it can’t be done, but I am saying that even with a sound following, for the average Joe it takes a few hours — more realistically, you should plan on 1-2 full work days — to set up your Facebook Ads or Google Adwords campaign (or, ideally, one with some less-monopolistic platform) and really get going.

Here’s why:

If you’re like most of us, you first need to build your audience. Even if you already have one (that you want to grow bigger), you’d have to do a bunch more tweaks and actions than simply uploading a target audience address list to one of those platforms. In real life, you’d also have to modify lots of settings and double-check whether or not old ones are right for your current campaign. And that’s true even in case you’re pretty savvy with one (or many) of those platforms. This is where the problems usually start — mostly because Facebook and Google seem to have forgotten what the web really is and what a web frontend needs to look like (as they increasingly mistake websites and form input with cartoons or, at any rate, needless Flash animations. This takes an extra amount of time (and internet bandwidth, therefore sometimes more delays but in any case more energy than a lean website and graphics card in a machine running your web client would consume) and it serves no real purpose. (Do note that Facebook Ads looked pretty neat — and worked even more neat back when they did not have these useless effects and animation add-ons in the earlier 2000s. I used to do pretty well with those tools back in the day. Today, it’s not so much fun.) Also, the range of “features” has, admittedly, gotten wider these days. This may be good in some ways but, again, it takes so much more time to digest, handle, and finally set up and actually get done with it that one may actually doubt if it’s worth all the extra effort under a true cost-benefit analysis. Then, there is ad review. Which is faster on Facebook than on Google (sometimes it’s done within 15 to 60 minutes or so which is pretty much okay). Then, however, there’s also automatic scripts that continue to “review” your ads for some arcane “violations” of “policies” and what not that are often conjured out of thin air. (Even if they actually happened to be published somewhere in the Terms of Use, yes the ones that you actually “agreed” to after all (really, so you actually do read this garbage?!?), then it could be argued that in at least 50% of incidents they interpret their own stuff wrong, but accuse you — and block your account! — anyway.) If that type of bad luck strikes, then you can add another 2-3 days minimum to your Advertising schedule to get these things sorted out, and you campaign actually going.

So far, so good.

Now you at least have a working online campaign running that advertises your website, your landing page, lead magnet or whatever you have. That’s the one to two days minimum I mentioned above.

Then there is campaign optimization though. And lots of it. Depending on where you run your ads, you’ll have an easier or a hard time figuring out what’s wrong when your ads happen to bring in disappointing results. We will get into more detail in separate articles on this website (that will be linked here, so keep watching for them to be released). If you happen to be on Google which — despite tons of reservations against that provider — I’d still suggest you start out with, then you’re in luck. Or so it seems. The reason being that Google’s algorithms crunch and re-cruch your campaign data and throw a bunch of suggestions at you — do this, delete that, optimize yet another thing, etc-yada-yada. Not so yada-yada though, if you want to be absolutely technical… For following those (somewhat annoying) algorithm-generated suggestions immediately results in improvements of your campaign results with Google. That’s a good thing, isn’t it. Well, that depends. If you believe reality is what Google says it is, then yes, you must be happy with this. If you are a human, and if you on top happen to be able and still think and maybe even outsmart your smart phone then it’s a different story. Still, following Google’s suggestions does work — not necessarily because they are geniuses at Google, but rather because they are so heavily influencing user behavior simply because of Google’s market share that — ultimately as a self-fulfilling “prophecy” — it is correct what they say. Because if the audience is influenced by their getting used to Google’s layout, style and Ads appearance, then your ads will work best if you actually follow this very set of features to the t — because you must properly pitch your content to your audience (or Google’s, to be honest). Anyway this is how things are these days, and you must know it if you want to succeed in this world — or in what has become of it.

Also do note that recommendations, whether automatic or not, are not always in your best interest (which would be advertising to as many users as possible with spending as little as possible) but — more than just occasionally — rather in Google’s or Facebook’s interest — and that would be making an as large as possible profit even if you pay more than necessary per click, per action, per visitor — W-r-i-t-e T-h-a-t D-o-w-n!

By now it should be pretty clear though, that “14 minutes” is a bit cocky and unrealistic, and that things actually take some time when you set your campaigns up for the first time. Even if you’re pretty experienced and you’re doing it for the ump-teenth time, it’ll usually take you a few hours. (Those claimed “14 minutes” apparently mean clicking a new ad text into one of your campaigns if you happen to have everything in place before you even start the clock — maybe because you’re running dozens of campaigns per month or week. But that’s certainly not the average Joe, and that’s why it’s best to use more caution and not have too high an expectation before you set out.)

All this doe not mean it couldn’t be done though. It doesn’t mean that wasn’t fun and it doesn’t mean that it wasn’t profitable. It is. It is all of it.

Just do not expect any wonders just yet.

To read hands-on advice and get actionable information on how to really get your online marketing campaign and your audience-building efforts off the ground, read our other articles on this website and watch selected videos from our video collections and online courses.

support staff at Wordpress.org abusively censoring user posts for no good reason

Abusive Content Moderation at WordPress.org — of all places…

 

WordPress.org continue their infamous policy of censoring and retrospectively enforcing some nonexistent “policies”. Both despicable practices have been observed for years.

Early Signs of WordPress Staff Incompetence

It all started with WordPress.org moderators removing all content of the www.blogginghacks.com website mirrored from a standalone WordPress installation to their proprietary “WordPress.com” hosting just because they thought that “hacks” referred to something illegal.

Seriously, guys? What is your founder and godfather, Matt Mullenweg, if not a HACKER, you total failures? Are they seriously telling us they didn’t know the difference between hacking and attacking — what an embarrassing pile of losers, as apparently this is the case. So Matt Mullenweg may be a hacker, but he certainly is not a good business man in control of his outfit, else he would deploy some better management practices internal communications, and staff training. Steve Jobs, on the other hand, was never heard of failing to implement or see to it that every detail is working throughout his business.

The Slip-Ups Constantly Go On

And this is not even the only problem you encounter with WordPress.org. Other ones include user account managers being unable (or unwilling) to actually resolve support tickets, look into userID problems, or provide real support for out-of-the-ordinary situations which they lacklusterly ignore until the user gives up on his support request. Another “great” way of managing and organizing your business. Come on, guys!

Hardly any Better than Facebook, Google/Youtube & Friends

So even though Open Source, WordPress is less than ideal, is not a cure-all for the Web or, in fact, anything particularly special. At the end of the day, they behave as badly as Facebook, Twitter, Google, or actually any commercial and proprietary platform out there, just because they believe they can. As a result, WordPress’ overall branding and corporate identity are increasingly blemished — by the stupidity of their representatives and staff or “family”. Some family.

Solutions

So it turns out the only real solution is going it all alone, i e without the extra flow of visitors from mirroring on WordPress.com and without sharing your views with the “community” on rotten WordPress.org. Which is a pity, not just because humans are looking for companions, networking, and like-minded people, but also because the community always suffers when central actors or functionaries turn rogue. However, engaging in that kind of leftovers of a community just to have your texts deleted for no real reason is clearly a waste of time!

This is what you get for your generosity of giving your time in order to let others know of a fabulous experience with the excellent Photo Video Store WP-Plugin.

 

 

Sharing would have been caring but, on WordPress.org, no thank you.

For reference, below is a copy of that (second) Review I wrote for an excellent Plugin. I had to re-write it because they deleted the original (much better and more detailed) one, just because they can and without giving any explanation nor even citing the alleged rule it was said to contradict. Little wonder then that the rant in italics had to be added in order to explain the incompleteness of the text and why WordPress.org’s behavior towards its users is wrong.

Here’s that re-written and deleted-again (second) Review text:

I can just repeat, this is a great Plugin, and I lllove it. The rest of my praise for this fantastic plugin would take too much time to repeat — and in light of “supervisors” and “policy” on here, it’s simply not worth it (explanation below).

<em>Unf, the morons at WP.org removed my review retrospectively for no reason whatsoever (and disabled my account), as they’re known to do when you even mention a word like “hacker” or anything these little pricks deem “inappropriate”, even if it clearly is not! Seriously, at WP of all places (what is Matt Mullenweg if not a hacker)… Then again, it turns out he certainly not a great team leader, else he would get rid of failures like those “support” staffers of his, who simply don’t get it. (Just for the record, there’s a DIFFERENCE between an atacker and someone who writes code, I am surprised I need to explain that HERE.) That one was not even the only incident of that kind, I also had domain names removed on wordpress.com simply because these losers thought “bloggingHacks” referred to any illegal activity. Come on, guys, don’t you know the first thing of what you’re doing here?!</em>

Let’s Connect on Webtalk — 4M Users and Counting

Connect with me on Webtalk Today!Among the many solutions in the wide and colorful Social Media world, there are some that work and some that simply don’t. And by working and not working I mean suitability for business — not so much for playing around and wasting your time…

Love it or hate it, when it comes to real-world results from Social Media platforms, Facebook is still number one, along with Google’s own (as in acquired) Youtube video and social network (because that’s what it is). You can run paid-for advertising campaigns of some sort or another on may other platforms too, ranging from Twitter to LinkedIn to Instagram or even Tinder, but none of those produce results only remotely similar to the former ones.

That is, until you’ve seen Webtalk…

Webtalk is a game-changer in as far as profit sharing as well as functionality are concerned. Profits from Webtalk income will be shared with its users, as in up to 50% of revenue will be paid out to Webtalk users according to published formulas they make available on the Webtalk and accompanying SocialPCX.com websites. Check it out if you want to see all the details

This strategy has already brought Webtalk a significant user base — 4 Million users at the time of writing, and counting — even before Webtalk is really officially launched to the public. (The platform is still officially in Beta, with current users doing real-life testing of all the planned and already released Webtalk features, of which there are many.)

Connect with me on Webtalk today, check out this http://marquix.net/try/webtalk-marquix-hd/ link to see more.