Category Archives: online marketing

Why MEGA Cloud Storage Is Also Great for Marketers

MEGA offers a one-of-its-kind solution for securing your stored files, whether for personal or business use. The cloud-storage platform comes with a free Starter Plan, and there are also numerous paid-for plans that scale up to both power users and commercial use requirements.

It’s the much better and smarter option than, say, Google Drive or Dropbox. (Read up on Privacy basics here if you didn’t know that and need to look up why.)

Mega Secure Cloud Storage

It is also worth mentioning that the MEGA secure storage platform seamlessly integrates with a wide range of devices, including NAS devices like QNAP and Synology, and has browser apps as well as standalone apps for all major operating systems. MEGA also offers MEGAcmd, a very neat command-line tool, to address the needs of IT professionals or programmers as well.

For marketers, MEGA Secure Cloud Storage offers a great alternative to much-hated Google Drive and Dropbox — both of which are infamous for their surveillance and lack of real control over user data. (To learn more about these concerns, read DuckDuckGo’s educational articles on Privacy and how to use alternatives to Google products in order to claim back your legitimate self-control over your data on the internet.) MEGA Secure Cloud Storage convincingly and masterfully addresses these concerns and offers an alternative option for all of us who want to be in charge ourselves (rather than any corporations, governments or faceless entities so wholly unrelated to us).

With MEGA Secure Cloud Storage, it is easy to store your Lead Magnet or Free Downloads material online. Simply link to your storage location, and your users and sign-up newcomers can download whatever free gift you’re offering during the onboarding process for your new users.

MEGA Secure Storage is a great offer from the New-Zealand-based startup that had been founded by Kim Dotcom when he came to the country in search for greener pastures.

MEGA offers a unique safety feature where encrypted files — that cannot even be accessed by the company’s tech people — can be safely shared across the internet, including unsafe (unencrypted) simple emails or mobile text messages if need be. This is achieved by cleverly dividing the stored file’s URL into a public part and a private-key part that can be disguised or can be sent separately for security reasons.

Give it a try and see for yourself how this works!

Email Campaigns, Online Marketing: Top-4 Problems and How to Solve Them

There are four major problem areas every marketer has. Online Marketing and Email Campaigns face a number of real-life problems. You need to address them if you want to be successful. That’s why, in this article, we track them down and discuss the best ways to solve them.

These problems are:

  • you’re not sure which provider to use for your traffic generation
  • low quality score — your selected platform claims your ads are low quality which means they rank you lower and/or charge you more
  • your selected provider lets cost spiral upwards
  • you have high click numbers (and PPC cost) but low sales, subscriber counts etc.

Let me get into the above points in more detail and step by step.

Proven Solutions to Real-Life Problems in Online Marketing

There’s a number of real-life problems you need to address if you want your marketing projects to be successful. We track them down here and discuss the best ways to address them.

If you want to make money with a website or with your blog (as well as some other types of online content, from Channels on Youtube to LinkedIn profiles and more), then you’ll find out that the real world looks different from the shiny ads that usually tell you how easy this is and that promise you quick success (if not riches overnight, as that’s what most of them correctly do warn about). What they do not tell you though is that the devil is in the details here as much as that’s the case in so many other areas in real life.

For example, it does not take just 14 minutes to set things up and get going with a new campaign — not even if you happen to actually have an existing audience of a few thousand people! (I am not saying it can’t be done, but I am saying that even with a sound following, for the average Joe it takes a few hours — more realistically, you should plan on 1-2 full work days — to set up your Facebook Ads or Google Adwords campaign (or, ideally, one with some less-monopolistic platform) and really get going.

Here’s why:

If you’re like most of us, you first need to build your audience. Even if you already have one (that you want to grow bigger), you’d have to do a bunch more tweaks and actions than simply uploading a target audience address list to one of those platforms. In real life, you’d also have to modify lots of settings and double-check whether or not old ones are right for your current campaign. And that’s true even in case you’re pretty savvy with one (or many) of those platforms. This is where the problems usually start — mostly because Facebook and Google seem to have forgotten what the web really is and what a web frontend needs to look like (as they increasingly mistake websites and form input with cartoons or, at any rate, needless Flash animations. This takes an extra amount of time (and internet bandwidth, therefore sometimes more delays but in any case more energy than a lean website and graphics card in a machine running your web client would consume) and it serves no real purpose. (Do note that Facebook Ads looked pretty neat — and worked even more neat back when they did not have these useless effects and animation add-ons in the earlier 2000s. I used to do pretty well with those tools back in the day. Today, it’s not so much fun.) Also, the range of “features” has, admittedly, gotten wider these days. This may be good in some ways but, again, it takes so much more time to digest, handle, and finally set up and actually get done with it that one may actually doubt if it’s worth all the extra effort under a true cost-benefit analysis. Then, there is ad review. Which is faster on Facebook than on Google (sometimes it’s done within 15 to 60 minutes or so which is pretty much okay). Then, however, there’s also automatic scripts that continue to “review” your ads for some arcane “violations” of “policies” and what not that are often conjured out of thin air. (Even if they actually happened to be published somewhere in the Terms of Use, yes the ones that you actually “agreed” to after all (really, so you actually do read this garbage?!?), then it could be argued that in at least 50% of incidents they interpret their own stuff wrong, but accuse you — and block your account! — anyway.) If that type of bad luck strikes, then you can add another 2-3 days minimum to your Advertising schedule to get these things sorted out, and you campaign actually going.

So far, so good.

Now you at least have a working online campaign running that advertises your website, your landing page, lead magnet or whatever you have. That’s the one to two days minimum I mentioned above.

Then there is campaign optimization though. And lots of it. Depending on where you run your ads, you’ll have an easier or a hard time figuring out what’s wrong when your ads happen to bring in disappointing results. We will get into more detail in separate articles on this website (that will be linked here, so keep watching for them to be released). If you happen to be on Google which — despite tons of reservations against that provider — I’d still suggest you start out with, then you’re in luck. Or so it seems. The reason being that Google’s algorithms crunch and re-cruch your campaign data and throw a bunch of suggestions at you — do this, delete that, optimize yet another thing, etc-yada-yada. Not so yada-yada though, if you want to be absolutely technical… For following those (somewhat annoying) algorithm-generated suggestions immediately results in improvements of your campaign results with Google. That’s a good thing, isn’t it. Well, that depends. If you believe reality is what Google says it is, then yes, you must be happy with this. If you are a human, and if you on top happen to be able and still think and maybe even outsmart your smart phone then it’s a different story. Still, following Google’s suggestions does work — not necessarily because they are geniuses at Google, but rather because they are so heavily influencing user behavior simply because of Google’s market share that — ultimately as a self-fulfilling “prophecy” — it is correct what they say. Because if the audience is influenced by their getting used to Google’s layout, style and Ads appearance, then your ads will work best if you actually follow this very set of features to the t — because you must properly pitch your content to your audience (or Google’s, to be honest). Anyway this is how things are these days, and you must know it if you want to succeed in this world — or in what has become of it.

Also do note that recommendations, whether automatic or not, are not always in your best interest (which would be advertising to as many users as possible with spending as little as possible) but — more than just occasionally — rather in Google’s or Facebook’s interest — and that would be making an as large as possible profit even if you pay more than necessary per click, per action, per visitor — W-r-i-t-e T-h-a-t D-o-w-n!

By now it should be pretty clear though, that “14 minutes” is a bit cocky and unrealistic, and that things actually take some time when you set your campaigns up for the first time. Even if you’re pretty experienced and you’re doing it for the ump-teenth time, it’ll usually take you a few hours. (Those claimed “14 minutes” apparently mean clicking a new ad text into one of your campaigns if you happen to have everything in place before you even start the clock — maybe because you’re running dozens of campaigns per month or week. But that’s certainly not the average Joe, and that’s why it’s best to use more caution and not have too high an expectation before you set out.)

All this doe not mean it couldn’t be done though. It doesn’t mean that wasn’t fun and it doesn’t mean that it wasn’t profitable. It is. It is all of it.

Just do not expect any wonders just yet.

To read hands-on advice and get actionable information on how to really get your online marketing campaign and your audience-building efforts off the ground, read our other articles on this website and watch selected videos from our video collections and online courses.

Best Strategy for Audience Building

There’s a lot of hype around making money online. This hype is as old as the World-Wide Web itself: since the 1990s, people are searching and other people are promoting ways to get this tackled and finally succeed in Getting Rich Quick — which is unlikely to happen, just as it is not possible for alchemists to recreate Gold or for “life-scientists” to replicate any living being, from Sheep Dolly to breeding aborted embryos in China into something new. Doesn’t work, waste of time (and resources).

So — simply let’s not!

What we can do

What we can do though is pursue the best ways there are and that do work and exist — because there are quite a handful…

These range from creating one’s own original content of your own and monetizing it using appropriate means and tools to utilizing other people’s content (with permission of course, just to make it clear what I mean here). Both will help you building an online audience that is increasingly valuable. Do note that all of the above are not ways of Getting Rich Quick though! Rather, these are ways — sometimes still remarkably simple and easy-to-do — to go after it professionally and as part of a longer-term plan.

So, Where’s the Beef? — Let’s get into it…

Now that we got this out of the way, let us get into the methods, tools, and procedures to use in order to get there.

You do not need a fancy website of your own, you do not need a range of complicated products of your own, and you do not need millions in seed capital to get there. That’s the good news. The bad news is that, although it’s easy to do, there are also ways to get it wrong — and get nowhere as a result. It would be wrong to take spammy shortcuts, it would likely be wrong to try and figure it out on your own within a couple days, and it would definitely be wrong to expect that it can all be done within a day or two!

— cont’d, click here for Part II