HD video

Race to the Bottom

It’s not a secret that the online stock or “microsotck” business model is rapidly wearing out itself. This appears to be true for both buyers and sellers of downloadable arts files. The best part is the one of the agencies themselves where big automated profits can be made off however small a margin because of multiplication made possible by an intelligent business system. Even for the agencies themselves, things aren’t as rosy as they used to be though. It all burns down to the vast number of files stored in today’s agencies. With 60 million images on Shutterstock alone, you should get the picture — or not, because how on earth are buyers supposed to find something within a reasonable amount of time?

Particularly with the surge in video footage made available (and stored) online, all aspects have turned red exponentially: cost of storage, use of bandwidth on the part of the agencies, time needed to sift through the enormous amounts of content available on part of the prospective buyer, and lowered prices and profit margins mostly on the part of artists (but partially agencies themselves as well).

So even the agencies themselves increasingly appear to be hurting. Even iStock as a subsidiary of media giant Getty Images, is spinning non-stop and throwing out increasingly desperate changes to their pricing and overall business model. Mergers and acquisitions — most recently the one between Fotolia and Adobe — prove that cost-cutting is more than just the latest flavour of the day.

Further illustrating the problem is the fact that $1-or-below pictures and $2 video clips cannot possibly be very profitable for anyone, artist or agency alike. Saying just that, the banner below — while clickable for a commission sponsoring this site much more attractively than actual images themselves — is truly symbolic for the overall situation described.

video hive is an example for online video footage selling from only $2.00

In a world like that, truly new approaches are urgently needed. One could be reverse image search or “human-powered image discovery” as seen with ImageBrief. Others may be self-hosting and taking back control of one’s own content and intellectual property on individually-owned gallery websites and quality showcase locations online. Additional business models will — and have to — be developed, including the incorporation of disruptive technologies like Bitcoin and other Crypto currencies with a potential to solve crucial parts (like cost of payments transmission and general micropayments distribution) of the microstock business model.

The near future will be exciting, and we will be watching and reporting on things to come.

 

Multicopter or “Drone”?

There is a common misconception in this day in age that all multirotor, RC, or FPV aircraft are “drones” just because they carry a camera or other such payload. when the the truth is, these aircraft have no self-guidance, waypoints or spying capabilities. Today’s media reports on these aircraft like they are spying drones and deadly weapons, when really, they are no more than flying cameras.

The problem and misnomer is similar to the term “hacker”: the reality — and true meaning of the word — is someone who has a passionate interest in computing and programs (“hacks”) on their own computer’s keyboard to solve problems and advance technology for the love of what you can do with it, but the mass media have obscured this original meaning and effectively re-defined the term as if it referred to an attacker or someone who cracks (breaks into) computer systems of someone else.

My advice to you is to not pay attention to the “drone” title multirotor aircraft have received in the recent years. To find out, you might want to purchase an inexpensive small multirotor and find out for yourself. The blade NQX would be your best bet for a starter multirotor.

It all depends on what kind of setup you are looking for. Horizon does do multirotors — a Blade quadcopter is a multirotor, however the manufacturer Horizon brands them as drones in order to keep up with market competition, and to appeal to a different kind of customer. Horizon is a great company: they would normally call this a quadcopter, whereas a company such as DJI would not.

 

Stock Photography: An Art, a Craft, a Technology, or a Business?

One of the frequently asked questions around Photography and Stock Photography in particular is, whether someone working in this field is an artist, a craftsperson, a technolgist, or a business owner. For arguments sake, let us pretend that we do not know that tax authorities believe this is a commercial endeavour, hence a “business”, and let us approach the question without the bias of tax laws.

Stock photography, let alone photography in general, is very much at home in the Arts field. It is quite evident that without some artsy approach, there is little chance of producing good and salesworthy results. Even for repro, infrared, or engineering photography, one might argue that there is still some degree of an “artistic eye” necessary.

Equally many ingredients in stock photography are derived from the crafts area: not only is your camera and other equipment a tool, but lighting, creating a set, and shooting a technically usable photo are undoubtedly what a craftsperson does.

In the day and age of photography as well as video production going increasingly digital, technology aspects are getting increasingly important in all these fields. Even in the age of film, there were lots of technical aspects to keep in mind, from film speed to mixing the right baths in the darkroom to using the correct set of brushes and scissors if you happened to be retouching. Little can you do as an aspiring photographer today, if you don’t know about computer storage media, USB standards, computer file systems on one hand or ISO settings or sensor noise, and many more — ideally on a sound basis of “old-style” knowledge, above –, on the other in order to make good use of these aspects and produce results that have all the features you want to influence using these aspects and settings.

The business aspect: it is present in everything you do as a photographer, particularly as a stock photographer where you primarily want to sell your work, and to the maximum number of prospective buyers at that. In order to succeed with that part, a thorough understanding of both artistic trends as well as marketing, particularly internet and social media marketing, are essential.

So, in summary, Stock Photography is All of the Above. Working as a stock photographer includes myriad ingredients from Arts, Crafts, Technology, and Business aspects.

Depending on the scale ow one’s own stock photography endeavours, one or the other may have a bigger share in the overall equation. From renting significant floor space in a business park to pursuing a micro-scale commercial and object photography business literally from the kitchen table, everything is included in the broader meaning of Stock Photograph — and don’t forget, the cost-reward-ratios can even be a lot better for smaller-scale operators. It all depends on one’s personal style and also on finding a niche and how to work it, from Yuri Arcurs Photography, Aarhus, Denmark or Joshua Hodge right down to the little guy.

Google Update: Still Promoting Your Site Effectively

Beginning in April 2012, Google has started to modify their way of “looking” at websites. Changes in basic structures of underlying algorithms around the “Googlebot” and database handling are meant to siphon out useless and dishonest results. These are most often achieved by dubious “consultants” tweaking their SEO methods in order to force overly-advantageous results for their own or their clients’ websites. Comment spamming or building an extensive web of — more or less legit — content that then, oh-so surprisingly, all points to a certain location are chief among these methods.

In order to restrict these con-artists and limit the success of their methods even further, Google has introduced yet another modification, an update to their Penguin update of last year. The consequences are not yet fully understood throughout the community — or rather communities (namely of legitimate SEO and illegitimate black-hat operators).

Here is some advice though:

Whatever the intricacies of the update or, in fact, any future modifications, staying with high-quality content and accepted ways of sharing, commenting or promoting that content will never be wrong (nor “punished” by any reasonable search engine). So instead of thinking up all sorts of stuff, comment spamming and doing stupid things, why not spend just a fraction of the time and effort involved for writing some meaningful content and create some legitimate Social Media buzz around it? Google and all the other bots love Facebook and similar sites. This is hardly a secret, it is a well-established fact, and while it is long known throughout the industry it is actually surprising that it is not the only thing all these strange characters out there are after. Would save them a lot of elbow-grease — and, indeed, trouble. On top, it’s also an integrity thing: as a business person, you really do not want to abuse someone else’s effort (and resources) by exploiting or tainting their operation with your garbage. Get out, you and your dirty BS down there under “comments” are not invited — not anywhere in the world, that is –, and it is not even “helpful” for your own little games anyway. So spend some time thinking (if you can), get a few new books or do some proper research over the net. Then, finally get it right. For all our sakes: your customers’, your own, and ours who do not want to have to constantly clean up after the likes of yourself…