Email List Building: Best Tools and Solutions, Quick-Review and Resources List

email list solutions review

Building an email list and finding the best mass email software and marketing tools for reaching your audience continue to be among the most important topics for many owners of a WordPress-powered website. In fact, it is a subject many website owners are interested in whether or not their particular site runs on standalone (or externally-hosted) WordPress, on Joomla, Drupal, or on anything else. It’s just that with WordPress the selection of ready-made powerful tools and Plugins from the famous WP-Plugin Library happen to be your best bet for making this task a lot easier. To also make it  and less time-consuming for you, we have tried and tested a quite impressive range of solutions available. Some of them are very good, others aren’t. So we have compiled the best  ones we found into the guide of resources below.

Building an email list is one of the core areas you need to cover — and that you even need to really master — if you want to make money with your weblog or any other type of website.

This is why we want to look into the best solutions and into the methods that are easiest to set  up on your website and give you a handy list of the best tools there are for Marketing and Email-List Building. With the list entries and recommendations below, we also take into account

  • ease of use
  • implementation of best practices, being open-standards compliant, and
  • convenience in day-to-day operation

in order to give you actionable information that helps you select the best mass email software solution that is right for your own project.

AWeber — The Classic

AWeber has one of the feature-richest WP-Plugins this plugins You can quickly and easily grow your email list by

  • Embedding great-looking AWeber landing pages & sign-up forms on your WordPress site.
  • AWeber together with Elementor creates a seamless sign-up forms integration.
  • Automatically adding visitors who fill out a sign-up form on your WordPress site to your AWeber account.
  • Automatically adding visitors who leave a comment on your WordPress site to your AWeber account.
  • Tracking the performance of your sign-up forms

and much more. AWeber has been one of the earliest to maintain a WP-Plugin, and this is still noticeable today because of the unparalleled range of features incorporated in the AWeber WP-Plugin.

Try AWeber free for 30 days! – AWeber Communications

Set your email marketing campaigns up for success with the “What to Write” PDF. Here is the link for that FREE How-To guide PDF download (mentioned above) that includes valuable tips and fill-in-the-blank email templates to make getting started even easier if you’re new to running an email list. — Add-on for Reducing Bounce Rate, Eliminating Bad Emails

This is an email address 'cleaning' service. So the service is rather something like an add-on for email marketers, but it’s a very important one and can come in handy when you need to eliminate bounced emails. You can simply upload your email address lists, and tells you whether or not there are black-listed or in other ways 'bad' addresses among them that are likely to bounce and taint your standing with search engines or might adversely affect your sender email address.

Constant Contact

Constant Contact offers a Forms Plugin that makes it fast and easy to capture visitor information right from your WordPress site. Whether you’re looking to collect email addresses, contact info, or visitor feedback, you can customize your forms with data fields that work best for you. Best of all, the Forms Plugin is available to all WordPress users, even if you don’t have a Constant Contact account.


ConvertKit makes it easy to capture more leads and sell more products by easily embedding email capture forms anywhere. This plugin makes it a little bit easier for everyone using WordPress blogs, by automatically appending a lead capture form to any post or page.

Also includes availabilty of extensions and ConvertKit extras for wooCommerce (eCommerce add-on), and for integration of ConvertKit with the widely used WP-Forms Plugin (separate form-integration add-on).

Email Automation & Newsletters

MailOptins Email Automation and Newsletters plugin lets you set  up automated, event triggered follow-up emails and send one-off newsletters. All without leaving WordPress!

MailOptin’s easy-to-use features let you

  • use the Intuitive & Powerful Email Builder
  • Send automated & event triggered emails
  • access a wide range of Integrations for all popular email services

Check the Plugin vendor's website for a detailed description and comprehensive list of MailOptins powerful features.


Mailchimp is a newsletter service that allows you to send out email campaigns to a list of email subscribers. It is free for lists up to 2000 subscribers, which is why it is the newsletter-service of choice for thousands of businesses. This plugin allows you to tightly integrate your WordPress site with your Mailchimp account. Allowing your visitors to subscribe to your newsletter should be easy. With this plugin, it finally is. This plugin helps you grow your Mailchimp lists and write better newsletters through various methods. You can create good looking opt-in forms or integrate with any existing form on your site, like your comment, contact or checkout form.

Some (but not all) features allow you to

  • Connect with your Mailchimp account in seconds.
  • Sign-up forms which are good looking, user-friendly and mobile optimized. You have complete control over the form fields and can send anything you like to Mailchimp.
  • Seamless integration with a large number of additional plugins

There is also a special adaptation of Mailchimp for wooCommerce available. With this wooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts.

MailPoet — Best Solution Providing Full Control on Your Own Website

For anyone who values being in control of their email lists and customer data, MailPoet is the best solution among all the listings here. MailPoet allows you to set things up in a way that you yourself are in control, not some third party out there. With regular backups o customer data, you can secure your vital business information in a number of ways, but with MailPoet things are genuinely located in your domain and on your own servers. You have full control (but also responsibility) over all your data. Nothing is centralized on some service provider’s infrastructure. Still, you have the added benefit of industry-strength delivery technology that MailPoet provides (free, for up to 1000 subscribers; paid-for for larger email lists).

With MailPoet, your website visitors can sign up as newsletter subscribers and build your mailing list, all without leaving your WordPress admin. The MailPoet newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch or by using the responsive templates that display flawlessly across all devices. Schedule your newsletters, send them right away or set it up to send new blog post notifications automatically in just a few clicks.

MailPoet is trusted by 300,000 WordPress websites since 2011.


OptinMonster calls itself the ultimate popup builder and marketing plugin that helps you get more email subscribers, increase sales, and grow your business. Do note though that you can do the same steps yourself and that you could save the cost for OtpinMonster and actually do not need OptinMonster to achieve these steps. It maybe is just a tat more convenient, if you’re new to email list building and absolutely don’t know what you’re doing. With OptinMonster popups and conversion toolkit, you can turn abandoning website visitors into subscribers and customers. OptinMonster allows you to create beautiful popup forms, email subscription forms, sticky announcement bar (hello bar), gamified spin a wheel opt-in forms, and other types of interactive popups for your site in minutes, not hours.

Sendlane — Advanced Scripting to Improve Conversions by Tailoring Scenarios to Recipients Needs

Sendlane offers an innovative approach to e-mail marketing that also includes a wide range of features for automating entire sales funnels. This includes audience segmentation, “intelligent beacons” and other features to turn online shoppers into loyal, lifetime customers. You can set up a minute script of steps to be performed dependent on where in the sales funnel an individual prospect is and/or which steps they have clicked on or ignored and might need to be reminded of. Sendlane will take care of all If-Then situations and play the next step accordingly, resulting in targeted stages tailored to individual prospects and, ultimately, higher conversions.

Sendiio — Good Integration with Get Response as well as Sendlane‘s Advanced Features (above)

Sendiio integrates with the popular Get Response and Sendlane email list services. Sendiio is the premier and the only autoresponder package that combines the power of email marketing, Text Message Marketing and FB Messenger Marketing all in under one central dashboard — and with zero monthly fees at that.

Autoresponder Allows Email, Text, FB Messenger Profits


Sendy is another popular solution for operating an email list. Sendy does not offer a native WP-Plugin, but you can integrate Sendy into your website quickly and easily via a WP-{lugin that provides Sendy API access. You can display a sign up form via shortcodes to allow users to subscribe to your newsletter. The built in signup form uses AJAX to handle submissions and can be styled with custom CSS. The API access also supports custom PHP integrations to allow you to subscribe users via WordPress actions or other methods.

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